Retail customer service in a digital world – the game has changed!
With the advent of the internet and all things digital came an evolution for retailers. Online shopping, social media messaging, store apps and much more made the way people consume entirely different. Artificial Intelligence and Machine Learning have become a topic at the forefront in many industries but is still slow on the take up for retail today. These changes have seen customer expectations evolved and today the consumer asks for a certain experience when visiting brick and mortar shops. Through the right technology and a reliable technology partner, retailers can exceed these expectations with ease.
What do they want?Your customers live in an always-on, always-connected world where everything is fast and convenient. This expectation comes hand-in-hand with shopping, especially when visiting a physical store. With the ability to shop online, physical stores must give a smooth, enjoyable experience to compete. Apps for loyalty rewards or store updates, simple transactional systems and processing and a personal approach that makes the customer feel cared for (something an online experience sometimes lacks) are all important to your customers.
How can I deliver it?You probably already had a bit of an idea of what your customers want in their customer experience. The biggest struggle is how to give them this. This is where innovative technology can help.
Mobile applications that notify them of a sale, how to get to a shop or offer the ability to book an appointment are the first step before they cross over the threshold. From here, tablets that act as POS with the ability to easily make a transaction, check stock in other stores and apply loyalty rewards are next. This, along with digital signage that can be interacted with, are becoming popular in retail scenarios, freeing up staff to offer what online shopping can’t – the human connection.
This is not all about robots in-store to provide assistance and automated checkout but about understanding buying trends by using Image Recognition technology. To analyse who is in the store and how many are converted to sales. Such solutions provide accurate data on sex, age and whatever demographic is needed to truly understand buying habits and surrounding influences.
HP is helping revolutionise the retail experience with hardware and software that changes the way stores work. Their innovative POS machines, mobile solutions and digital signage can see your customer experience enter the future. And at Counterparts Technology, we are excited to partner with HP to make it happen for our customers, and our customers’ customers!
If you want to keep up with a changing marketplace and stay competitive with how you deliver your customer service in a digital world, get in touch to see how Counterparts and HP can help you build customer loyalty across all channels.
What do they want?Your customers live in an always-on, always-connected world where everything is fast and convenient. This expectation comes hand-in-hand with shopping, especially when visiting a physical store. With the ability to shop online, physical stores must give a smooth, enjoyable experience to compete. Apps for loyalty rewards or store updates, simple transactional systems and processing and a personal approach that makes the customer feel cared for (something an online experience sometimes lacks) are all important to your customers.
How can I deliver it?You probably already had a bit of an idea of what your customers want in their customer experience. The biggest struggle is how to give them this. This is where innovative technology can help.
Mobile applications that notify them of a sale, how to get to a shop or offer the ability to book an appointment are the first step before they cross over the threshold. From here, tablets that act as POS with the ability to easily make a transaction, check stock in other stores and apply loyalty rewards are next. This, along with digital signage that can be interacted with, are becoming popular in retail scenarios, freeing up staff to offer what online shopping can’t – the human connection.
This is not all about robots in-store to provide assistance and automated checkout but about understanding buying trends by using Image Recognition technology. To analyse who is in the store and how many are converted to sales. Such solutions provide accurate data on sex, age and whatever demographic is needed to truly understand buying habits and surrounding influences.
HP is helping revolutionise the retail experience with hardware and software that changes the way stores work. Their innovative POS machines, mobile solutions and digital signage can see your customer experience enter the future. And at Counterparts Technology, we are excited to partner with HP to make it happen for our customers, and our customers’ customers!
If you want to keep up with a changing marketplace and stay competitive with how you deliver your customer service in a digital world, get in touch to see how Counterparts and HP can help you build customer loyalty across all channels.
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